Tobacco Harm Reduction

R.J. Reynolds Tobacco Company believes Tobacco Harm Reduction (THR) is an opportunity to benefit public health. THR is an evidence-based public health strategy intended to reduce the health harms associated with using combustible tobacco products.

Tobacco harm reduction encourages adult smokers uninterested in quitting tobacco altogether to consider using an innovative, alternative nicotine product that may present less risk. These alternative nicotine products include vapor, tobacco heating, oral nicotine, and smokeless.

RJRT is committed to reducing the health impact of its business. The company champions tobacco harm reduction in an array of ways, including product development and science, regulatory engagement with the Food and Drug Administration (FDA) and external engagement with interested stakeholders.

Cigarette smoking is a leading cause of preventable deaths in the United States. Cigarette smoking significantly increases the risk of developing lung cancer, heart disease, chronic bronchitis, emphysema and other serious diseases and adverse health conditions. No tobacco product has been shown to be safe and without risks, and quitting tobacco use significantly reduces the risk for serious diseases. The health risks associated with cigarettes are significantly greater than those associated with the use of smoke-free tobacco and nicotine products.

Governments, public health officials, tobacco manufacturers and others can play a role in providing adult tobacco consumers with accurate information about the various health risks and comparative risks associated with the use of different tobacco and nicotine products.

Making Decisions Regarding Tobacco Use

RJRT is committed to providing adult tobacco consumers with a wide range of options that best fit their preferences. RJRT does not make reduced-risk or cessation claims about its portfolio of products. No tobacco product is safe or without risk, and they contain nicotine, which is addictive.

RJRT believes that individuals should rely on the conclusions of the U.S. Surgeon General, the Centers for Disease Control and other public health and medical officials when making decisions regarding smoking.

Links to the websites of the Surgeon General and other public health officials are provided below.

The Health Benefits of Smoking Cessation

2020 Surgeon General’s Report

2014 Surgeon General’s Report

2012 Surgeon General’s Report

2010 Surgeon General’s Report

2006 Surgeon General’s Report

2004 Surgeon General’s Report

Previous Surgeon General’s Reports

The Health Consequences of Using Smokeless Tobacco

Centers for Disease Control and Prevention

National Cancer Institute

American Cancer Society

American Heart Association

The links on this page are provided as a convenience, but R.J. Reynolds Tobacco Company is not responsible for the content on the linked websites. The statements and views available on those sites do not necessarily represent the views of R.J. Reynolds Company or its management.

At R.J. Reynolds Tobacco Company we operate our business in a responsible manner that best balances the desires of our many stakeholders. The Guiding Principles and Beliefs seek to reflect the interests of adult tobacco consumers, employees and other stakeholders.”

Visit for more information on the tobacco harm reduction efforts of Reynolds American Inc. and its subsidiaries, including R.J. Reynolds Tobacco Company.