Chief Executive Officer and Chief Commercial Officer
Reed serves as Chief Executive Officer & Chief Commercial Officer of R.J. Reynolds Tobacco Company.
Reed’s career with the global BAT Group spans over two decades, and prior to assuming his current role, he served as Group Head of Combustibles at BAT. Reed also held a variety of senior marketing and general management roles in Europe, Indonesia, the South Pacific, the Middle East, and Malaysia. Reed’s leadership with the BAT Group has been instrumental in driving simplification across the organization and the development of a strategic brand portfolio within key markets.
President of R.J. Reynolds Tobacco Company
Bernd Meyer became President of R.J. Reynolds Tobacco Company and Executive Vice President – Operations within the Reynolds American group on January 1, 2021, and he has more than 25 years of experience in the BAT Group.
Prior to assuming his current role, he served as BAT Group’s Operations Manager – Europe and North Africa (ENA), significantly improving factory performance and KPI’s in the ENA factories, and prior to that, he served as Regional Operations Manager Western Europe.
As Operations Director-Ukraine, he led a factory reconstruction and organizational design review, and as Area Operations Director – Southern Africa, Bernd led a major cultural change within the Heidelberg factory Operations team, combined with a new to market fit for purpose Secondary Supply Chain design. Bernd also served as Global Head of Supply Chain, Operations Director – Germany, and Head of Western Europe Manufacturing.
Bernd is a key member of the Global Operations leadership team and makes significant contributions on shaping the global operations strategy.
Dr. Priscilla Samuel
Executive Chairman of R.J. Reynolds Tobacco Company
Dr. Priscilla Samuel became Executive Chairman of R.J. Reynolds Tobacco Company in March of 2023.
Dr. Samuel is an experienced Research & Development executive, a seasoned business leader, and scientist, with strategic global expertise in scientific & regulatory affairs, clinical & pre-clinical research, innovation, and key-opinion leader engagement. Before joining the Reynolds organization, Dr. Samuel held a variety of executive roles with companies across the food, supplement, ingredient, and nutrition sectors including PepsiCo, Mead Johnson / Bristol Myers Squibb, Tate & Lyle, PureCircle Ltd., and Standard Process Inc.
Dr. Samuel received her Ph.D. in Human Nutrition with minors in Public Health and Business/Marketing from the University of Tennessee, Knoxville, an M.S. in Human Nutrition from the University of North Carolina, Greensboro, and a B.S. in Nutrition, Dietetics & Child Development from Bangalore University.
Executive Vice President of Law and External Affairs and General Counsel of R.J. Reynolds Tobacco Company
Jeff Raborn is Executive Vice President of Law and External Affairs and General Counsel of R.J. Reynolds Tobacco Company and of Reynolds American Inc.
Before assuming his role on March 1, 2018, Raborn was Senior Vice President, litigation and regulatory, and deputy general counsel at R.J. Reynolds Tobacco Company (RJRT). He has been part of the law leadership team since 2008, when he was named Vice President, Litigation, and Assistant General Counsel at RJRT, working with smoking and health litigation.
Raborn started his career with Brown & Williamson Tobacco Company (B&W) in Louisville, Ky., 19 years ago as litigation counsel. He moved to Winston-Salem in 2004 when B&W merged with RJRT.
A native of Amite, La., Raborn earned a bachelor’s degree in history and a juris doctorate degree from Louisiana State University.
Reynolds American Inc. is the U.S. parent company of, among other, R.J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC;
R.J. Reynolds Vapor Company; Modoral Brands Inc.; RAI Services Company; and Reynolds Marketing Services Company.
Reynolds American Inc. and its affiliates are independent U.S. subsidiaries of the global British American Tobacco Group (BAT), headquartered in London, UK.
Activities among affiliate companies are covered through intercompany services agreements with arm’s-length terms and conditions.