CEO & Chief Commercial Officer of R.J. Reynolds Tobacco Company
As CEO & Chief Commerical Officer of R.J. Reynolds Tobacco Company and President of Reynolds Marketing Services Company, Jorge Araya is responsible for all U.S. marketing functions, including consumer, trade, and digital marketing. In this role, Araya supports the global strategy through a sharp focus on driving U.S. volume share growth, as well as increasing U.S. revenue from the Group’s strategic portfolio.
Prior to joining Reynolds, Araya was President and CEO of Imperial Tobacco Canada, an indirect subsidiary of BAT. Under his leadership, Imperial delivered consistent and sustainable revenue and underlying operating profit (UOP) growth, consolidated its combustibles portfolio, successfully introduced Vype into the market and strengthened organizational capabilities and the talent pipeline.
Araya began his career with British American Tobacco in Chile in 1995 and over the last 25 years has held a number of progressive senior leadership roles at both the end-market and regional levels within the AmSSA region, including Head of Brands Mexico, Marketing Director Chile, Marketing Director Brazil and Head of Marketing Americas region.
Araya has a bachelor’s degree in Economics and Business Administration from Universidad Catolica (PUC) Chile. He reads as much as he can, with his favorite publications being The Economist and F1 Magazine, plus all books by James Patterson.
President of R.J. Reynolds Tobacco Company
Bernd Meyer became President of R.J. Reynolds Tobacco Company and Executive Vice President – Operations within the Reynolds American group on January 1, 2021, and he has more than 25 years of experience in the BAT Group.
Prior to assuming his current role, he served as BAT Group’s Operations Manager – Europe and North Africa (ENA), significantly improving factory performance and KPI’s in the ENA factories, and prior to that, he served as Regional Operations Manager Western Europe.
As Operations Director-Ukraine, he led a factory reconstruction and organizational design review, and as Area Operations Director – Southern Africa, Bernd led a major cultural change within the Heidelberg factory Operations team, combined with a new to market fit for purpose Secondary Supply Chain design. Bernd also served as Global Head of Supply Chain, Operations Director – Germany, and Head of Western Europe Manufacturing.
Bernd is a key member of the Global Operations leadership team and makes significant contributions on shaping the global operations strategy.
Executive Chairman of R.J. Reynolds Tobacco Company
Dr. James Murphy became Executive Chairman of R.J. Reynolds Tobacco Company and Executive Vice President – R&D and Scientific & Regulatory Affairs within the Reynolds American group on December 1, 2020. He joined the BAT Group in 2005 and throughout his career has held a variety of roles in R&D, Marketing Futures, Nicoventures and in the Americas and Sub-Saharan Africa region.
Prior to his current role, James served as the BAT Group’s Head of Potentially Reduced Risk Product (PRRP) Science. Previously, he served as the product development lead for the first Vype vapor launches in 2013-14. As the BAT Group’s Head of Reduced Risk Substantiation, James created and published the BAT Group’s multi-disciplinary scientific assessment framework to assess the products across the BAT Group’s New Categories, and he has led the scientific assessment of glo, Vype, Vuse and Velo to assess their relative risk profiles.
James has been one of the lead representatives for the BAT Group’s global science engagement with the media, regulators, and the external scientific community.
Executive Vice President of Law and External Affairs and General Counsel of R.J. Reynolds Tobacco Company
Jeff Raborn is Executive Vice President of Law and External Affairs and General Counsel of R.J. Reynolds Tobacco Company and of Reynolds American Inc.
Before assuming his role on March 1, 2018, Raborn was Senior Vice President, litigation and regulatory, and deputy general counsel at R.J. Reynolds Tobacco Company (RJRT). He has been part of the law leadership team since 2008, when he was named Vice President, Litigation, and Assistant General Counsel at RJRT, working with smoking and health litigation.
Raborn started his career with Brown & Williamson Tobacco Company (B&W) in Louisville, Ky., 19 years ago as litigation counsel. He moved to Winston-Salem in 2004 when B&W merged with RJRT.
A native of Amite, La., Raborn earned a bachelor’s degree in history and a juris doctorate degree from Louisiana State University.
Reynolds American Inc. is the U.S. parent company of, among other, R.J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC;
R.J. Reynolds Vapor Company; Modoral Brands Inc.; RAI Services Company; and Reynolds Marketing Services Company.
Reynolds American Inc. and its affiliates are independent U.S. subsidiaries of the global British American Tobacco Group (BAT), headquartered in London, UK.
Activities among affiliate companies are covered through intercompany services agreements with arm’s-length terms and conditions.