Community Involvement

Reynolds American Foundation Guidelines for Giving

Reynolds American is proud that it and its predecessor companies have been responsible corporate citizens of North Carolina for more than 130 years. In a tradition established by the organization’s founder, Richard Joshua Reynolds, Reynolds American remains committed to using its resources to enhance the quality of life in the communities where employees live and work.


Grant Categories

The Reynolds American Foundation focuses its contribution resources in communities where its employees live and work. Our philanthropic efforts center on our hometown of Winston-Salem, Forsyth County, North Carolina and the surrounding area.

The Foundation provides grants in the following categories:

  • Education – School and community programs that prepare children to enter the public education system and programs that focus on improving academic performance of low-performing and economically disadvantaged students. Except for business-partner relationships, school grants are made through the superintendents’ offices.
  • Community – Local programs and capital campaigns in target communities for improving health, educational, and socioeconomic outcomes.
  • Health – Programs designed to address unmet needs of at-risk populations, focusing on overall quality of life and providing basic human needs.

Reynolds American has designated certain resources for other grants, sponsorships and in-kind contributions.



To be eligible for funding consideration, an applicant must generally be:

  • A nonprofit agency with tax-exempt status under section 501(c)(3) of the Internal Revenue Code or an appropriate government agency and is in good standing with the IRS;
  • Serving residents in communities where significant numbers of Reynolds American employees live and/or work with primary focus given to Winston-Salem, Forsyth County, North Carolina and surrounding areas; and,
  • Operated and organized so that it does not discriminate on the basis of race, religion, gender, national origin, sexual orientation, age, or disability, in terms of hiring practices, service provisions or board-member selection.



The Foundation will not generally consider funding requests for the following:

  • Endowments;
  • Support for individuals;
  • General operating expenses;
  • Requests from churches;
  • Programs that promote religious doctrine;
  • Requests for political candidates and organizations;
  • Requests for travel expenses for individuals or organizations;
  • Sponsorship of most special events; and,
  • Request for programs that have already received support from the Reynolds American Foundation or Reynolds American for three consecutive years.


Submitting Your Grant Proposal

The Reynolds American Foundation accepts proposals throughout the year but awards grants according to the schedule below.

Reynolds American Foundation’s application form can be found in our Application Portal. You’ll need to create an account during your first visit.  Once you have created your account, you may save and update your application as well as submit subsequent applications.

  • Submit your grant application through our online portal and complete the eligibility quiz;
  • You’ll need to submit the organization EIN (Tax ID#) along with a copy of the IRS Exemption Determination Letter. The nonprofit must be in good standing with the IRS. If you’re not sure, you can check or Guidestar;
  • A statement of purpose and organizational objectives;
  • A description of the problem, need or issue the proposal seeks to address;
  • A complete description of the proposed project. This includes goals, objectives, geographic area and population served by the project, timeline, staffing, evaluation, budget, and sources of current and future funding;
  • The Internal Revenue Service letter confirming the organization’s 501(c)(3) status; and,
  • A list of the organization’s board of directors and officers.


As a responsible organization, Reynolds American Foundation invests in programs and initiatives that are measurable and demonstrate real impact. One year following the payment of each grant, the Foundation requires that the recipient organization submit a written report on what has been accomplished with the funds and the community impact.


Proposal Cycle

The Reynolds American Foundation individually reviews applications and awards grants on a quarterly basis according to the following schedule:


QuarterCompleted Proposal Received By:Final Review
Q1February 151st week of March
Q2May 151st week of June
Q3August 151st week of September
Q4November 151st week of December



Reynolds American Foundation
P.O. Box 891
Plaza Building – 13th Floor
Winston-Salem, NC 27102