R.J. Reynolds Tobacco Company | Our Values

Guiding Principles & Beliefs
Balancing the Desires of our Stakeholders
At R.J. Reynolds Tobacco Company we operate our business in a responsible manner that best balances the desires of our many stakeholders. Our Guiding Principles and Beliefs seek to reflect the interests of shareholders, adult tobacco consumers, employees and other stakeholders. In particular, R.J. Reynolds is committed to addressing the issues regarding the use of and harm associated with tobacco products in an open and objective manner.
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Corporate Responsibility
Committed to Doing What Is Right
In 2006 R.J. Reynolds Tobacco Company published its first Corporate Social Responsibility report. During 2004 and 2005, R.J. Reynolds opened the lines of communications with a variety of stakeholders. During those years, nine dialogues were held. We listened. We learned. We made some changes. And in 2006 the company issued a detailed report that included stakeholder opinions and beliefs ranging from praise to criticism.
But that was just a beginning …
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Responsible Marketing
Building Value Through Responsible Growth
R.J. Reynolds Tobacco Company is committed to providing adult tobacco consumers with high-quality products and meaningful information about the use of our products. The company takes great pride in the principled, responsible and lawful manner in which we conduct ourselves and our business.
Through the company’s participation in the Coalition for Responsible Tobacco Retailing, Inc. and its We Card program, R.J. Reynolds works with retailers and others to help reduce and prevent the sale of tobacco to youth. Learn more about the program and look up your State Retail Tobacco Laws on WeCard.org
Master Settlement Agreement
Mailing List Safeguards
Voluntary Cigarette Advertising and Promotion Code
Print Placement Policy
Cigarette Flavor Communications

The links on this page are provided as a convenience, but R.J. Reynolds Tobacco Company is not responsible for the content on the linked Web sites. The statements and views available on those sites do not necessarily represent the views of R.J. Reynolds or its management.