Innovative in our Thinking
Responsible in our Approach
Transforming our Industry
Leading tobacco Innovation
Changing our Industry

Key Issues

Transforming Tobacco

What does transforming tobacco mean? It means helping to resolve some of the
controversial issues related to the use of tobacco as we advance
our commercial objectives. We can meet society’s expectations
for how a tobacco company should operate while growing
our businesses. R.J. Reynolds Tobacco Company, like each of
Reynolds American Inc.’s other operating companies, will play
a leadership role in the industry in transforming tobacco.

Here's what we believe 

More Key Issues


Building the Right Team

At R.J. Reynolds Tobacco Company we emphasize finding innovative ways to operate within the framework of a principled approach to product development, manufacturing, marketing and selling. We offer a level of challenge, responsibility and creativity for motivated employees that stands apart from the crowd.